I’ve spent my career helping organizations turn complex ideas into work people can understand, feel, and act on. My experience spans education, lifestyle, nonprofit, and entertainment, with a particular connection to work that helps people learn and see new possibilities.
 

At Scholastic, I led a team of 17 across design, project management, writing, and development. Together, we delivered integrated campaigns, product launches, and brand experiences across digital, social, email, print, photography, video, and conferences. I also led a brand overhaul across more than 40 products, helping create a more cohesive identity across the education portfolio.
 

Through loft135, the consultancy I co-founded and operated alongside my full-time roles, I’ve partnered with executives and marketing leaders on brand positioning, visual identities, messaging, campaigns, and digital experiences. That work has strengthened my ability to get to the heart of a challenge, adapt to different organizations, and bring the right collaborators into the process.
 

How I Lead

I believe strong creative starts with clear direction and grows through collaboration. My role is to connect the business challenge to the creative opportunity, give people useful feedback, and keep the work moving without losing what makes it distinctive.

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I care about the idea and the execution: the story we’re telling, the details that make it resonate, and the systems that help a team deliver it well. A little chaos control comes with the territory.
 

A Personal Connection to Languageand Learning

I’m fluent in Spanish and the author of You Say Hola, I Say Hello and Rookie Readers Geography: Puerto Rico. Language, culture, and education are threads that run through both my life and my work.